For an even stronger explanation of why you should Unlink Your Feeds, click here: Unlink Your Feeds
Do Not Follow Everyone Back
An extremely common misnomer for joining Twitter is that it’s polite to follow everyone back. Trust me, you do not want to do this. You will get more followers by not sucking and being yourself. Be yourself. Don’t suck.
You should follow your real life friends and your musical influences on Twitter if you just joined the service.
Soon, you will get followers. Look through each of them and ask yourself if you find that person interesting. If so, return the favor. You might have your first real Fan! That one person you never met in your life who loves your music – it’s the greatest feeling. Or you might get DJ Serato who wants you to followback so he can get to 1,000 followers at his next show down the street. Or you might get a really hot girl, but in reality she’s selling Walmart gift cards via a link that auto-DMs your followers. Oh yeah speaking of Auto-DMing – NEVER DO IT. EVER.
Point is, be weary and chose your audience wisely. I follow about 300 people right now and I constantly add/subtract to it based on who piques my interest. If someone takes offense to you unfollowing, fuck ‘em. They weren’t your real fans anyways.
Suppose one of your fans only follows 30 people. If you post on Twitter 10x times a day, it looks like your flooding the channel. Worse if you connect everything and you spent a day on YouTube favoriting puppy dog videos.
A RT is not a reply. If someone says something nice to you, reply and thank them. Don’t be all
Thanks! RT @somebro You Rule!
You’ll look like a conceited ass.
This applies to Facebook as well. Facebook actually now recommends you post once daily, and five times a week.
“Like” it or not, all Facebook pages will shift over to the new Timeline format on Friday. The precious Like-to-Unlock landing page scheme is now gone, meaning instead of making fans jump thru hoops and give you a thumbs up to hear your stuff, you now have to win them over with your content. Make it good.
The default view for Facebook Timeline for bands is “Highlights” this isn’t really editable right now, and with a bit of good reason – social relevancy. You can circumvent this by “pinning” a post to the top of your page for 7 days, or “highlighting” a photo or video and making it full-width (this is great for video premieres). But the rest is just based on who your fans’ friends are and how many likes/comments your fans left on each post. Tip: consider a Facebook ad targeted at Friends of Fans in your local city. Don’t post too often, after all Your Facebook is Not Your Website. Sporadically post the good shit and direct your fans to your website/landing page for more. Don’t have anything new? Let your fans know you a little better and post a video of one of your influences.
Your Facebook is Not Your Website
Finally, like it or not the Facebook is the Myspace of 2006. Yes, it’s the first place promoters/record agents (if there are any left) go after your Website (ok, the latter may also check out your SoundCloud as well), but make sure it’s not where you’re sending people. You can control what you say and put on your website (remember how I said some posts are hidden if they don’t make a splash on Facebook?). Make it yours and make it look good. If you don’t know how, you can hire somebody. I built my own.
Make sure you have a website! It should be Your Name.com/.net and easy to Google. If you *just* started, buy this domain, make a site, then send all your Twitter and Facebook fans to it when you launch. This is a big deal! Make sure your music is first and foremost and DO NOT USE FLASH. SoundCloud makes a great HTML5 player and has an API for custom implementations (I use two – a full page Premiere on my front page and a small bottom-of-the-page-on-every-page player called Stratus – both based on open-source code by Lee Martin)
If you just don’t have the budget for a website you’re not out of luck. Try a service like http://flavors.me or http://onesheet.com. Here is my version of the former and the latter. Both of these sites aggregate existing social networks and media into one nice, branded page. And if you don’t cross-post, it won’t look like you’re saying the same thing all the time!
Topspin and MTV look to be creating something similar and possibly bigger with Artists.MTV. Make sure you go to that link and sign up, you’ll get a free Topspin (what I use for marketing and e-commerce) account for 3 months!
In summary: Do not crosspost unless it’s a new track of yours, Do not follow everyone back to pad your following, Do not post all the damn time, and make sure you have your own website.
@rob_sheridan Excellent. But I feel like there should be a #5: Learn to use the correct “your.” Someone should tell the author.
— James Black (@Sesquipedalism) March 29, 2012
Thanks for reading, let me know how you feel in the comments!